It’s very important to note that while Shopify creates duplicate content, it does take some steps to consolidate. Shopify Duplicate Content & Canonical Tags Shopify sites can create duplicate content through the product pages, paginated URLs and product tags. Shopify duplicate content is a set of pages that contain the exact same information. For that reason, it’s always best to eliminate duplicate content when possible. This forces Google to decide which of the duplicate URLs to provide ranking credit to, and it may give a lower ranking to a higher priority URL. This creates multiple weaker pages as opposed to one strong one. This is because multiple versions of the same content are accessible at different URLs, meaning that internal and external equity signals can be split amongst multiple pages. One of the biggest issues with the Shopify platform is the fact that it creates duplicate content out of the box.ĭuplicate content can hinder ranking performance. However, as we’ve noted in our previous Shopify SEO article, there are some SEO adjustments that store owners must consider with the platform.

As more and more brands shift to doing business digitally, Shopify provides an easy solution for many to manage their eCommerce presence.

The Shopify platform is becoming increasingly popular among eCommerce providers.

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